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Inaccurate email addresses cause a variety of problems for your business. Find out how to verify the validity of email addresses in real-time.
Email is one of the most efficient communication methods available to your business, allowing you to reach current and potential customers with the click of a button. However, if you don’t have an accurate email address, your messages will never reach their intended recipient. For this reason, it is in your business’s best interest to verify all email addresses electronically before use.
Your business may have inaccurate email addresses on file for a number of reasons. In some cases, customers give the wrong email address intentionally in order to avoid receiving marketing emails. In other cases, the customer simply made a typographical error when inputting his or her email address, or one of your staff members input the address incorrectly. Regardless of the cause, it is always better to know whether the email address you have on file for a given customer is accurate.
Having an inaccurate email address not only prevents messages from being delivered to the consumer in question, but it also causes you to waste resources. In addition, multiple inaccurate email addresses can alter important statistics, such as open rates and even conversion rates. When you aren’t able to calculate these statistics correctly, you don’t have the insight you need to make the best decisions for your business.
Fortunately, you can verify the validity of email addresses quickly and easily with the right API. An email verification API can make sure that any email address is valid and active without even sending a message. If the email address is not active, you can then require the customer to fix any typographical errors or provide another address.
An email verification API works in real-time and can typically be used in a variety of environments, including e-commerce checkout pages, POS systems and online contact forms.
Different email verification APIs are available. When selecting an email verification API, there are several things to consider. The best email verification APIs will work with all of the major email providers, including Yahoo, Gmail and AOL. It is also best to choose an email verification API that will work well in your intended environment. Some email verification APIs offer additional functions as well, such as the removal of invalid characters and/or suggestions for the user when an email comes back as invalid. As with any software API, costs will vary, so it is important to consider your budget as you compare the different options available.